New stores as part of a long-term strategic plan
The company announced that they will wait with the opening of the first stores in California until March 2016; then during the rest of the year 2016, other 42 stores would be opened. Aldi does not open new stores off-hand, but all steps are part of a long-term five-year plan – the main aim is to open 650 new stores across entire US. Hand in hand with this the second plan goes, according to which there would be even 2,000 new stores in US until 2018.
Nevertheless, this expansion will not get by without rather significant expenditures. For land, facilities and equipment the company will have to invest more than $ 3 billion. Despite this the Aldi Company decided to use this potential and according to the official statement is ready to fulfill its plans. The main asset, why Californians should get to like Aldi, is primarily a wide range of fresh and quality food at an affordable price.
As a warehouse and district headquarters in California would serve Moreno Valley area. And more than 1,100 new employees would have to find jobs in warehouse, headquarters and in the new stores.